Thursday, November 10, 2011

Wine Wednesday

Yeah, yeah, I know it's Thursday but I am starting a new thing called Wine Wednesday and in typical fashion I got too busy and didn't get it done yesterday.  So here is Wine Wednesday on Thursday- what a treat!  I'm not sure if this is the right way to start this little idea of mine (with a rant, no less) but I am peeved at what is happening with wine marketing to women out there.  Do these geniuses not know that 8 out of 10 bottles of wine are purchased by women?  Do they take all ladies for fools just shopping for happy hour by a humorous label and a degrading name?  Really?  How stupid do they think we are??




I know a wine shop and it's endless labels can be confusing, but ladies, would you really be excited to buy something called Kung Fu Girl Riesling or Basket Case Syrah?  Do yourselves a favor and don't fall into these traps.  It's like the fruit gushers and sugar cereal placed low on the shelf in the grocery store to attract our children and seduce them into buying crap.  
Hate to break it to you, but if you have bought one of these wines the same thing happened to you.  You were duped by marketing and I am sure you regretted it as soon as you popped the cork.  Even if these wines had a shot at being decent, they shouldn't be given the chance because they are downright offensive.  If you like wine and want to make a wise choice when you are at the liquor store, simply ask for help.  That's what these people do for a living- they sell the stuff and would much rather help you pick out a great wine than stock shelves.  I promise.  You can also read a book on wine before heading out to make your purchase.  Andrea Robinson and Dara Moskowitz Grumdahl have written comprehensive yet simple, straightforward books that you will not only enjoy, but truly learn something from.


When I am a sassy bitch and want a time out, I am not going to drink this.



Or this.




My first Wine Wednesday suggestion is going to be this.  




Domaine Hippolyte Reverdy Sancerre.  
Doesn't quite roll off your tongue as easily as Sassy Bitch, but trust me, you will love it.  I served this to a group of ladies last month and it was hands down the favorite wine in the room.  Made from Sauvignon Blanc grapes grown in the Sancerre region of France, this little number is fragrant without being perfumey.  It is delicate, crisp, slightly lemony and exactly what you need for your evening time out.  Great on it's own and fantastic with food.  Pair it with fish, Thai food, chicken- it is extremely versatile and you will not be disappointed.
About $20 and you can get it in fine wine shops.  I buy mine at France 44 in Minneapolis.
You might not like the label, but you will like the wine and after all, that's what it's all about.


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